Other work included:
Business-wide, stakeholder interviews and product suite audit
A thorough series of stakeholder interviews enabled me to document the full suite of products, organising them by business KPIs and opportunity, to share it back to the business for improved business-wide understanding and visibility.
Optimised Beano.com through A/B testing
Making improvements to engagement, completion rates, session duration
Participated in a half-day, Beano workshop, alongside the the core product creative team, in a junior school in Streatham. The objective was to build awareness of Beano.com and simultaneously build knowledge of the audience – what are they in to, what do they think about…
“Pete is an excellent designer who demonstrates an all-around capability for product design, be it feature, visual and/or data design. In the relatively short period Pete was contracted to Beano he took on many challenges, the highlight being the lead in product design on our recently released Omnibus and Brand Tracker products. I was particularly impressed with his depth of knowledge and his ability to turn fragments of insight into tests of the product. He is also a really great guy to work with and would be an asset to any company that values excellent design talent. I look forward to working with him again in the future”
Sanjay Ravindran, Executive Director Product & Delivery, Beano Studios