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About Pete

I lead design teams and projects for organisations that are looking to create positive impact or change for their audience through the application of user-centred-design. Recently I headed-up the redesign of as Head of UX & Design at New Statesman Media Group.

For a significant portion of my career I was co-founder of award winning design agency, Applied Works, with expertise in creating simple tools, web apps and stories from complex topics and data – including helping The Times to launch its iPad edition, explaining realtime energy consumption at the Olympics and enabling remote tracking of a record breaking polar explorer.

I help to identify the essence of complex challenges and communicate it clearly to motivate teams around a common purpose. I promote open conversation, lean and collaborative working processes, and look to facilitate an environment that allows designers to do their best work, combining creativity and attention to detail with the rigour of user-centred design principles.

I have broad experience and have hands-on designed a wide range of high-quality digital products & services including film & TV content optimisation tools, enterprise SAAS, publishing platforms and media websites, and for a diverse range of clients including tech start-ups, think-tanks, publishers, broadcasters, retailers, FTSE 100 companies and The Beano!