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Design & build of a visualisation for the BBC to explain the results of the largest ever survey of British social class (w/Applied Works)

BBC Class Calculator

Wireframes, archetype illustration, user-flows, prototypes

The Great British Class Survey was a collaboration between BBC Lab UK and leading sociologists, designed to remodel traditional definitions of social class. It evaluated responses from 161,000 people.

Early in the project the sociologists were still processing the data, so their formulae and hypotheses were employed to design & build a prototype to demonstrate how the information could be presented in a personalised way. BBC News Online then commissioned a fully functioning calculator after the statistical analysis was complete.

The calculator achieved six million views in 24 hours, was the sites second most viewed page of the year, and the most shared page ever. As well as being one of the biggest stories of the year, it won the data-driven applications category at the Global Editor’s Network Data Journalism Awards.

Process: Research, data analysis, co-creation workshops, prototyping, wireframes, UX&UI design, testing,

See the Class Calculator on the BBC’s website.