Our aim was to make a serious academic study fun and easy to understand. We distilled complex data into a simple and engaging visualisation, encouraging the audience to ask “where do I fit?”
The calculator placed people in the new class model by asking them to indicate their wealth, social connections and cultural interests – the three defining measures of the new class system.
The calculator achieved six million views in 24 hours, was the BBC website’s second most viewed page of the year, and the most shared page ever. As well as being one of the biggest stories of the year, it won the data-driven applications category at the Global Editor’s Network Data Journalism Awards.
Take the test: BBC Class Calculator